Optimizing your business’s Google My business (GMB) profile has become important for your Local marketing strategy. It is a free tool by Google that will help you to provide details about your business, build trust, and improve your visibility.
With GMB you can also improve your business local SEO ranking and drive more traffic on your website and social media accounts.
Now that you are convinced and ready to optimize your GMB profile, what comes next is how to do it?
Here in this guide, here we have covered everything for you to begin with to optimizing your GMB profile. Also do check out this article where we have breakdown an example and clearly explained what separates great GMB profile from average profiles.

Now when you are setting up new Google My Business profile you must pick a relevant and specific category to help Google deciding what your business is and what relevant searches it belongs to. Focus on being specific as it helps in Google understanding your business better. There are some things you should be aware of:
        • You can only select one primary category and up to 10 subcategories.
        • There are over 3500 Google My business categories as of 2022.

This is a block of text. Double-click. Being consistent play a crucial role in building trust among your customers. Make sure that your GMB profile’s name, address and phone number is consistent with other listings. Not only it makes easier for your business to reach out to but, Google also rewards those business that have consistent listings with increase in search engine ranking. his text to edit it.

When you start optimizing your business make sure you are doing by aligning with Google policy. Google penalized and even suspend business for range of reasons, and it is important for you to be aware about it. The best advice for you is to partner with agency that has pulse on the latest updates, or you can read through the guideline published by Google.