Attract High-Value Traffic
Understand how well you’re targeting and acquiring visitors to your site
-Which traffic sources have the highest conversion rates?
-Which have the lowest conversion rates?
-Which traffic sources bring in the most revenue/highest goal value?
-If you’re tracking ecommerce: Which sources drive the highest-value transactions?
-And which generate the highest user engagement?
Determine Your KPIS
View user retention trends in detail and spot patterns over time to understand which users are most loyal and how your engagement strategy impacts that loyalty.
We’ve worked through the process of deciding KPIs for your organization as well as a few ways to create them in Analytics Dashboard using calculated metrics, custom metrics, custom dimensions, and goals.
Drive Conversion
Analyze product performance. Explore the Product Performance report, which shows frequently-viewed products, how often they were added to the cart, and whether they were eventually purchased.
Analyze individual customer’s purchase patterns and generate suggestions pertaining to their interests.
Understand the flow of user activity so you can optimize the key points of the user experience. Uncover drop-off points for customer groups to help increase engagement and conversions.